With the Lead:famly platform, you can build advanced campaigns on your own. But which of our 15+ game concepts is the best fit for you?

In this post, we'll share some tips for how you can improve your campaign's chances for success, and we'll give you an overview of our different game concepts so that you can choose the option that best fits your needs. 

We have a lot of data.

Over the years, we have collected large amounts of data that we can utilize in support of our customers. In 2017, our clients' campaigns were visited by nearly 2,000,000 unique users. Of these, 1,200,000 users collectively participated over 10,000,000 times in campaigns.

Our data goes deeper than the surface numbers show, which allows us to draw more meaningful conclusions about how different game concepts have different effects.

For one thing, we distinguish between conversion rate and participation rate (the ratio of visitors to a campaign and number of registered participants) and the time a participant spends interacting with a campaign. The relationship between these two parameters varies from game concept to game concept.

Define your objective and pick the right concept.

Now it's time to ask yourself what your objective is.

For example, if you want to boost the number of new signups in your permission database, you will want to choose a game with a high conversion rate.

If, on the other hand, you want to get some particular content in front of a target audience, it's a good idea to go with a game that users spend a long time interacting with.

Below is an overview the different game concepts, based on the relationship between time spent and conversion rate.

Content games

The common denominator for the following game concepts is that the participants typically spend between two to four minutes interacting with them. The participation rate is typically around 50%, depending on the length and degree of difficulty.

Some of our current content games:

  • Quiz
  • Advent calendar
  • Guess the image
  • Personality test
  • Hide and seek
  • Video quiz

 

High converters

The common denominator for these game concepts is a really high participation rate - typically between 60-80%. The trade-off is that participants rarely spend more than two minutes in the game.

So if you're looking to boost the size of your permission database, you might want to look at the following game concepts:

  • Scratch card
  • Wheel of fortune
  • Poll
  • Lucky number
  • Slot machine

 

Brand extenders

Typically, these game types have a participation rate between 45-60%, with an playing time of approximately two minutes.

The games in this category are:

  • Memory game
  • Puzzle
  • Spot the difference
  • Sliding puzzle

 

Every day we get new data and numbers from our customer's cases, and we are constantly developing new games. Do not hesitate to contact us if you want a free consultation and help choosing the optimal game concept for your campaign.