What is Lead:famly?

Lead:famly empowers you to connect with and activate your target audience with gamification marketing. Our software platform lets you design and promote your own online marketing games. With more than 20 different game concepts to choose from, you can find just the right concept to reach your marketing goals.


Choose your preferred game concept and build your own personalized campaign


Send collected data and permissions to your existing databases with the integration interface


Launch your responsive campaign on all devices and embed in Facebook, your own website, or a subdomain


Your participants will engage with your content, sign up for your newsletter, and build positive brand associations

Great companies create
great results with Lead:famly

Will your company be next? Lead:famly is a good fit for any industry. Dive in to see how we can create value in yours.

The battle to capture
customer interactions is on!

Your customers are bombarded with impressions everywhere. It is crucial to your future success that your marketing strategy can adapt rapidly and precisely. That is why we have built the Lead:famly platform. We give you the best tools to connect with your target groups. Through our Digital Activation Platform, you can build effective campaigns on your own without any prerequisite IT skills. Together with our clients, we use gamification as a mechanism to activate and engage target audiences.

With Lead:famly you can use gamification to:

We'll take care of it!

No need to worry - we make sure all the technical details are taken care of. Lead:famly is buit on an advanced framework that allows you to focus on nothing other than building the most effective and targeted campaigns for your brand. Through our ready-to-use gamification mechanisms, we ensure that you generate more traffic to your sales channels, qualify key customer data, and strengthen the loyalty and lifetime value of your customers.


Advent calendar

More than 220,000 participants entered the competition, which generated a big increase in traffic to ILVA's website.

220,000 registrations

T. Hansen
Anniversary Campaign

To celebrate T. Hansen's 25th anniversary, we launched a scratch card campaign in which winners could redeem their vouchers at their local T. Hansen store.

98,000 registrations

Birthday Campaign

IDEmøbler was able to promote different Weekly Deals during their four-week campaign built with the Lead:famly platform.

40,000 registrations