Who We Are


Our story

We started LeadFamly because we noticed that our clients were struggling to keep up with the changing buying behaviors of their customers. It simply became harder and harder to cut through the noise and to be seen and considered by their target groups.

Working as a highly skilled web agency, we noticed that when we built custom gamification campaigns that suddenly our clients managed to get some attention. Even better, they managed to engage deeply with their audiences. The only problem was: these effective campaigns were super expensive to build from scratch.

So we thought, “what if we could build a technology enabling any company to build and run marketing gamification campaigns on their own without the need to engage an agency?”

We strongly believed that this was a missing brick in the marketing tech stack, and we believed that building this technology could be a key element in our clients’ pursuit of deeper and more meaningful interactions with their target audiences.

LeadFamly_Logo_POS Copy
  1. 2017

    We decided to build LeadFamly and fully launched the concept in the beginning of 2017.

  2. 2018

    April First 100 customers – check!

    June We opened our London City office close to
    Liverpool Station.

    August We opened our office in Amsterdam, officially entering the Benelux market.

  3. 2019

    February We set foot in Finland and opened an office in Helsinki.

    March We opened our office in Berlin in the heart of the city at Potsdamer Platz.

    May Platform 4.0 launched.

    May We received an ISO-27001-2013 certification.

    July Every second, someone plays a game powered by LeadFamly!

    November 50 employees across 5 offices.

    December Every second, two people play a game powered by LeadFamly!

    Our busiest day saw 1.2 million game plays.

    More than 2 billion seconds played in 2019.

  4. 2020

    Invest in our 5 offices in Denmark, England, Finland, Germany, and the Netherlands.

    Establish partner program.

    Welcome new colleagues!



    And beyond!

up-and-out gamification

Today, LeadFamly has over 400 customers in 10 countries. Our mothership is in Aarhus, Denmark and we have additional offices in Amsterdam, Berlin, Helsinki, and London. Later this year, we will be setting foot into new markets as well.

Backed by our investors Bumble Ventures and VækstPartner Kapital, LeadFamly is on a true growth journey to become the world’s leading marketing gamification platform.

Based on our success so far, we are planning to double our headcount in 2020, and everyone is super pumped to continue building great products that allow more brands to make memorable connection with their audiences.

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