Danish ice cream company Hjem-IS collaborated with Lead:famly to create a weekly advent calendar - every Sunday in December, customers could participate and try to win delicious prizes.
Tempted by pictures of mouthwatering ice cream, users found the game irresistible. The campaign collected 9,000 unique registrations across the four Sundays and also generated leads in the form of newsletter sign-ups. This allowed Hjem-IS to communicate to a larger audience in the future and improve their digital marketing.
More than 80% of visitors finished the game and registered within the campaign