The collaboration between Hjem-Is and Boozt:it resulted in an advent calendar, where the users, every Sunday in December, could participate and play for delicious prizes.
With pictures of mouthwatering ice-cream the users couldn't help but be tempted to play the game, which resulted in 9000 unique registrations during the four days. Furthermore, the campaign created lead generation in the form of newsletter signups so that Hjem-IS in the future could communicate to a larger audience and, thereby improve their digital marketing.
Results from the campaign
More than 80% of the visitors finished the game and signed up to the competition.