The online advent calendar from BabySam was a huge success with close to 400,000 registrations (30,500 unique entries) during the month of December. BabySam audience was very engaged in the campaign.
The prizes consisted of everything from toys to furniture, and helped to make the online Advent calendar very popular.
The many registrations meant to BabySam got lots of new leads as they could hit with their online communications and newsletters, thus expanding their audience significantly.
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