Lead generation; Get an insight into your audience
Who are they?
One of the advantages with lead generation is that you can get an insight into as well as determine the identity of your audience consisting of existing and potential customers. Leads enable your company to see for example, which age segment your audience is within, where in the country they are from, how many are men or women etc. This knowledge can be a major help in your marketing as an insight into who actually buys your product or uses your service, can help you target your marketing, so you can hit your actual target audience.