Lead generation; Target your marketing
Optimize personal selling
As mentioned in "Advantages of lead generation 1" lead generation can help you get an insight into your audience, which can make it easier for you to target your marketing. Additionally, lead generation can enable you to do personal selling, for instance by offering your audience to call them with an offer or similar. With a Leadfamly campaign you can choose, which information you want from your audience so you can target your marketing.
A more targeted marketing will cause you to hit the audience that is most relevant to your product or service, and thereby get an increase in conversions, ROI and company revenue.