Use a Gamification Campaign to engage your audience

Julia Bleken Østergaard

Create engagement with gamification

Engagement is one of the most important metrics for success in gamification. If engagement is higher, the other metrics will be as well. The engagement-parameters, that a gamification campaign can increase includes; unique visitors (how many different people visit your website), page views per visit (how many pages the users view in each visit), time spent on site (how much time do your users spend on your website), frequency of visits (how often your users visit your webpage), participation and conversions (get a sale, a newsletter signup or similar from your visitors). With a gamifiction strategy you can increase all these metrics and, thereby, create more engagement from your visitors.

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