Why should you run an online advent calendar for Christmas?

Martin Bjørn Madsen

Advantages of an online advent calendar

A digital advent calendar is one of the marketing activities that can create the highest engagement among your target audience, whether that is customers, employees, or sponsors. An online advent calendar generates joy and excitement in the month of December and can be a really good way to generate new leads, strengthen your relationships with your customers, and promote your products or services - all without your audience feeling overwhelmed by unwanted advertisements.


What are the benefits of an advent calendar campaign?

  • Get new leads - With an online advent calendar, you can generate new leads for your company. Leads can be used to analyse your audience as well as increase the number of people who receive your communications. 
  • Get more newsletter signups - Your newsletter is one of the most important tools you have when it comes to business communication. An online advent calendar can significantly increase the size of your newsletter mailing list.
  • Get more traffic to your website - SEO is a marketing initiative than you simply cannot ignore today. Fortunately, you can improve your placement in search results by generating traffic to your website with an online advent calendar. 
  • Promote products and services - With an advent calendar campaign, you can promote your products and/or services. You can highlight new content every day so that your audience is presented with multiple different products throughout the month of December.
  • More likes on social media - Most people know that social media is a vey good way to get your message out. A larger audience on social media means more people who will receive your communications, thus increasing your reach and impact.
  • Build loyalty among stakeholders - When we talk about strengthening loyalty with an advent calendar campaign, we are not only talking about customers or employees, but also sponsors and other business partners.


Good advice when creating your campaign

  • Start early! - There will be plenty of stress in the month of December. Start early with your advent calendar and it won't become a stressful task. If you get it set up before December, it will run automatically. 
  • Be visual - No matter which kind of campaign you choose, it is always a good idea to create visual content. During Christmas, you have the opportunity to create a cozy holiday vibe with all sorts of seasonal details. It can also be smart to embed a video in the game so that users get some variety from day to day. This can make them more likely to play more often. 
  • Create a connection between prizes and promotion - When you are setting up your design, you should think creatively about which prizes you are offering. If, for example, the participants can win a computer on December 13, you can use that as anopportunity to promote other electronics, as there is a chance your participants that day are interested in those products. 


What do you get with an advent calendar from Lead:famly?

With our online advent calendar, you run little daily competitions over the span of a month. Every day, your customers can visit the campaign, open that day's door, and answer a question.

We offer many different features for your advent calendar.

  • Complete design freedom - Create the calendar exactly the way you like.
  • Mobile friendly - The calendar also works on tablets and mobile devices.
  • Facebook share - Encourage players to share both the calendar and their results with their network.
  • Email reminder - Users can sign up for a daily reminder to play.
  • Facebook app - Set the game up as a Facebook application.
  • List of winners - Get a list of all the winners.
  • Embedded video - Add your own videos to the calendar and connect them to your daily question.
  • Automatic winner selection - Automatically generate a random winner.
  • Email integration - Integrate with your preferred email provider and import all registration directly into your list.
  • Prize list - Create a list with all the different prizes that will be available from December 1-24. 
  • Statistics - See up-to-date statistics for your campaign. How many registrations has the campaign received and how many players have participated more than once?
  • Pre-launch - Promote the campaign before it goes live and send users a notification when they can start playing.
  • Excel export - Get your registrations exported as an Excel file.
  • Tell a friend - Press a button and send the campaign directly to a friend. Users can also write a personal message to the receiver.
  • Dynamic content - Create content that changes every day.
  • and much more...


Do you want to know more about our online advent calendars?

Send us an email at contact@leadfamly.com or call +45 8993 7558 if you would like to hear more or order your advent calendar today.