By participating in your campaign your customers will, via SMS, receive a coupon that can be cashed in the store. You will reward them with a simple product and through that, create a sales interaction.
As the technological development is expanding, more and more consumers choose to make their purchases online. It can be an advantage for your company to have a greater portion of your sales happening online as for example lower staff cost and minimizing excess inventory. However, the disadvantages include making it harder to to provide good customer service over the web, as well as making it more difficult for you to create a visual universe to mesmerize your customers.
If you are missing some more customers in your physical store you may want to make use of a Boozt:it voucher campaign.