Test your Game of Thrones knowledge with an online quiz from Lead:famly
After the season 6 finale of Game of Thrones, HBO Nordic wanted to make a campaign that would keep viewers engaged. With that goal in mind, they decided to create a quiz about the Game of Thrones universe.
Thanks to an an exciting final episode, interest in the series was at a high point, and the campaign became very popular among HBO Nordic's users. The quiz was set up as a landing page and designed so that users felt like they were inside the Game of Thrones universe. HBO Nordic also used the the landing page to ensure that their customers stayed engaged as they waited for the next season of Game of Thrones by highlighting other series available on their platform.
The quiz was designed to guide participants through the questions and then require registration before showing how many they had answered correctly. The campaign received many new leads, helping HBO Nordic expand their audience for future online marketing.
The campaign was very well received. With a conversion rate of almost 80%, it successfully activated all kinds of fans.