Great games from
the last few weeks
for times like these
Over the last few weeks, we’ve watched our customers publish excellent game campaigns. With all of the uncertainty in our day-to-day lives, we see that game campaigns are creating opportunity for our customers, providing comfort for their audiences, and giving businesses a chance to communicate updates in an engaging way.
We are giving away 10 x 1:1 brainstorming sessions to companies that want to learn how they could add gamification to their current marketing. Generate new ideas and get inspiration from an experienced gamification expert.
Memory Game: Nationale Opera en Ballet - Culture/Music, the Netherlands
Nationale Opera & Ballet from the Netherlands created a whole online hub with games, activities, and information in light of the current health crisis. Though they are currently closed, these games and the hub help keep engagement and are a way to share updates.
Guess The Picture: Together TV - Non-Profit Media, UK
To provide a distraction AND to celebrate spring, Together TV made a fun game about wildflowers. It’s helping them engage people while they’re at home, and has a fun & easy prize: wildflower seeds.
Puzzle: Legoland - Leisure & Amusement Park, Germany
Legoland Deutschland created kids games (like a Ninjago puzzle) to engage and entertain kids during their time at home.
Shell game: Costcutter - Grocery Retail, United Kingdom
Costcutter built a Shell game to promote comfort food (Walkers MAX Double Crunch crisps) during times like these, giving away gift cards and snack cases as prizes.
Quiz: Saxo - Book Retailer, Denmark
Book retailer, SAXO, created a quiz for crime fans. It asked questions like ‘What university did Robert Langdon teach at?’, and is a great example of gathering qualifying data on your CRM audience.
Landing Page: Royal Swinkels/Bavaria - F&B, the Netherlands
Dutch beer and beverage company, Royal Swinkels Family Brewers, created branded games: a Snake Game, a Puzzle, and a Drop Game. Winners enter into a drawing for a Bavaria beer fridge or a gift certificate. 🍺
Snake: Siili - IT, Finland
What do you do when you need a quick break from work? Perhaps take 5 minutes to play a game of Snake! Siili has created an online ‘breakroom’ for remote workers, and they are still releasing new games. 👏
Scratchcard: Djurs Sommerland - Leisure/Amusement Park, Denmark
Danish amusement park Djurs Sommerland made a Scratchcard — winners were entered into a drawing for 2020 season tickets. Fun! Djurs Sommerland saw an incredible 01:23 minutes average engagement time!
Survey: Profil Rejser - Travel Agency, Denmark
Despite lack of demand for travel/trips, they use the time to make consumers dream about their next destination. Smart!
Memory Game: Landal Parks - Leisure/Amusement Park, Denmark
Landal Parks, a company that provides holidays in nature, made a handful of games for kids to play at home, including a matching game for kids to find what they would see at one of the parks.