Online personality test

The Lead:famly personality test gives you exciting opportunities to activate your target audience.

The personality test can be a fun and informal campaign that is also used as a product selector. For HBO Nordic, the goal was to make people wonder which characters from their favorite series they are most similar to. IF Insurance ran a campaign to test how helpful people are. Other clients helped their customers find out what styling product works best for their hair type.

You can set up dynamic sections on the results page depending on which product best matches your customers' answers. This data can also be sent automatically to your permission database, which gives you great opportunities for further segmented marketing.

Our clients enjoy high engagement from this game, with an average time spent between 3-5 minutes. Participation rates often hit 50%, and there is a lot of potential to go viral. You can set up a feature for Facebook sharing, which allows users to share their test results with friends, generating more traffic for the campaign. Use challenging questions to test your customers’ knowledge about your company's products or core values. You can highlight selected products by directing participants to subpages of your website where they can get help finding answers to the questions. 


Below is an overview of some of the platform's available features

  • Creative freedom
  • Responsive design
  • Facebook share
  • Email reminder
  • Facebook app
  • Winner list
  • Embed video
  • Email integration
  • Prize list
  • Across-device support
  • Statistics
  • Pre-launch
  • Excel export
  • Mobile friendly
  • Tell a friend
  • and much more...

Leads directly to your preferred email provider

All your entries are automatically sent to your preferred e-mail provider