With the Lead:famly platform, you can build advanced campaigns on your own. But how to pick the best fit from our +15 game concepts.

In the following, we will improve your conditions for your campaign to be successful. Therefore, we give you an overview so that you get a better decision base for what game concept will be the support of your campaign

We have a lot of data

Over recent years, we have collected large amounts of data that we continuously bring in front for our customers. By 2016, our customers' campaigns were visited by over 1,000,000 unique users, and these combined with over 3,000,000 registrations.

We have also collected some deeper distinctions than just the above numbers and thus can precisely say which game concepts give what effect.

Basically, we distinguish between conversion rate and participation rate (measured as the ratio of visits to a campaign and registered participation) and the time a participant ends up using on a campaign. The relationship between these two parameters varies from game concept to game concept.

Set the objective and pick the right concept

We have to ask - what is your objective?

For example, if you want a number of new signups for your permission database, you must chase a game type with some of the highest conversion rates.

On the other hand, if you want to get more content and to live among your target audience, it's a good idea to chase the concepts where we see that the participants are hanging for quite some time.

Initially, we divided the different games based on the relationship between time and conversion. Get an overview here:

Content games

The common denominator of the following game concepts is that the participants typically spend between 2-4 minutes on these game types. The participation rate is typically around 50% depending on the length and severity.

Our current content games

  • Quiz
  • Christmas- og adventcalendar
  • Guess the image quiz
  • Personality test
  • Hide n’ seek
  • Level quiz
  • Prio game
  • Video quiz (Q3)


High converters

The common denominator of these game concepts is a really high participation rate - typically between 60-80%. The time spent for a participant rarely slows over 2 minutes. On the other hand, the amount of time consumes for a participant rarely exceeds 2 minutes.

So if you're chasing a boost from your permission database, it's a good idea to look at the following game concepts:

  • Scratch card
  • Wheel of fortune
  • Voting poll
  • Lucky number
  • Slot machine


Brand extenders

Typically, these game types have a participation rate between 45-60%, while the time spent is between the two above types and typically lies on average of approximately 2 min. per participation.

This is the concepts in that category:

  • Memory game
  • Puzzle
  • 5 errors
  • Sliding puzzle


We receive new numbers and cases from our customers every day and we are constantly developing new games, so do not hesitate to contact us if You want our advice for the optimal game selection for your campaign.

Good advices comes for free!