With the Lead:famly platform, you can build advanced campaigns on your own. But which of our 20+ game concepts is the best fit for you?

In this post, we'll share some tips for how you can improve your campaign's chances for success, and we'll give you an overview of our different game concepts so that you can choose the option that best fits your needs. 

We have a lot of data.

Over the years, we have collected large amounts of data that we can utilize in support of our customers. In 2017, our clients' campaigns were visited by nearly 2,000,000 unique users. Of these, 1,200,000 users collectively participated over 14,000,000 times in campaigns.

Our data goes deeper than the surface numbers show, and it allows us to draw meaningful conclusions about how different game concepts have different effects.

For one thing, we distinguish between conversion rate and participation rate (the amount of visitors to a campaign and number of registered participants) and the time a participant spends interacting with a campaign. The relationship between these parameters varies from game concept to game concept.

Define your objective and pick the right concept.

Now it's time to ask yourself what your objective is.

For example, if you want to increase the number of new signups for your permission database, you will want to choose a game with a high conversion rate.

If, on the other hand, you want to get some particular content in front of a target audience, it's a good idea to go with a game that users spend a long time interacting with.

Below is an overview the different game concepts, based on the relationship between time spent and participation rate.

Content games

The common denominator for the following game concepts is that the participants spend on average between two and four minutes interacting with them. The participation rate is typically around 50%, depending on the size and degree of difficulty.

Some of our current content games:

  • Quiz
  • Advent Calendar
  • Guess the Picture
  • Personality Test
  • Hide and Seek
  • Video Quiz


High converters

The common denominator for these game concepts is a really high participation rate - typically between 60-80%. The trade-off is that participants rarely spend more than two minutes in the game.

So if you're looking to boost the size of your permission database, you might want to look at the following game concepts:

  • Scratchcard
  • Wheel of Fortune
  • Polling
  • Lucky Number
  • Slot Machine


Brand extenders

Typically, these game types have a participation rate between 45-60%, with a playing time of approximately two minutes.

The games in this category are:

  • Memory
  • Puzzle
  • Spot the Difference
  • Sliding Puzzle


Every day we get new data and numbers from our customer's cases, and we are constantly developing new games. Click here for a list of all of our currently available game concepts, and do not hesitate to contact us if you want a free consultation to help you choose the optimal game concept for your campaign.