The online advent calendar from BabySam was a huge success, with close to 400,000 registrations (30,500 unique entries) during the month of December. BabySam's audience was highly engaged with the campaign.
The tempting prizes, everything from toys to furniture, helped make the campaign very popular.
The great number of registrations meant BabySam got lots of new leads for their online communications and newsletters, thus expanding their audience significantly.
The campaign was able to activate 89% of BabySam current customers