Pop-up header image

Pop-ups are quite versatile - use them to nudge website visitors or app users, or to create awareness about a new product or service.

  • OvalCreated with Sketch. Raise awareness
  • OvalCreated with Sketch. Share facts/bust myths
  • OvalCreated with Sketch. Upsell products
  • OvalCreated with Sketch. Give out vouchers to drive in-store traffic
  • OvalCreated with Sketch. Increase basket size
  • OvalCreated with Sketch. Collect email permissions
  • OvalCreated with Sketch. Engage visitors with an instant win game
  • OvalCreated with Sketch. Stimulate repeat purchases
  • OvalCreated with Sketch. Increase time spent on site
  • OvalCreated with Sketch. Lower cart abandonment rates

Create even more engagement: The interactive Pop-Up

Easily integrate games to activate your site visitors

Display important messages with Pop-Ups

Rules to trigger Pop-Ups can include:

  • OvalCreated with Sketch. Specific page(s)
  • OvalCreated with Sketch. On exit attempt
  • OvalCreated with Sketch. Time in session
  • OvalCreated with Sketch. Empty checkout
  • OvalCreated with Sketch. Time of day/day of week
  • OvalCreated with Sketch. Time on page
  • OvalCreated with Sketch. Certain product pages
  • OvalCreated with Sketch. Visitor types (logged in or unknown)



All our pop-up templates include a teaser, which allows the user to click to open the pop-up. You can hide or delete the teaser so that the main pop-up appears automatically.

Close button

The close button is an important feature that allows your users to dismiss the pop-up if they don’t want to see it. 

Consider also adding a close button to your teaser if you want a user to be able to dismiss the pop-up without opening it. You can also set the pop-up not to show again to a user who has previously closed it.

Close button icon

Get more tips on design, triggers, and use cases in our guide:


Be low profile

If a pop-up appears on the screen too early or comes across as too assertive, it’s more likely that it will turn visitors off. Focus on simple wording, and being helpful by explaining the benefits of following the requested action
(sign up for the newsletter, click on the link, etc.) in a concise way.

Pay attention to timing

Perhaps unsurprisingly, when a pop-up appears makes a difference as to whether the viewer converts or not. Of the top 10% performing pop-ups, only 8% of the top 10% of pop-ups appear within 0-4 seconds of a visitor landing on a specific page. Therefore, it’s important to catch the visitor’s attention with interesting content and offer value first, then create another layer of engagement with the pop-up.

Have an opt-in mentality​

Give website visitors the choice to sign up for your product offering,
update, or discount code.

Create a pop-up that gives viewers a choice. Rather than schedule it to appear immediately, show the viewer why it’s worth receiving the updates. Rather than appear too pushy, let viewers make the choice by ensuring the pop-up is easy to exit and positive (for example, allow viewers to press a ‘No, thanks’ button).

Choose your words wisely

Just as less is more when it comes to pop-ups, the copy should be written carefully. It’s important to be direct but not pushy, be genuine but not fake, and differentiate your brand and not sound like everyone else.

Hubspot suggests making sure that your copy can pass three tests:
  • OvalCreated with Sketch. It’s specific
    Let visitors know exactly what they are signing up for, including what content you’ll be sending in return, what the discount code is good for, or how often they will receive newsletters from you.
  • OvalCreated with Sketch. It’s actionable
    Like Hubspot says, “Craft a compelling call-to-action (CTA) that will inspire visitors to take action.” Rather than using ‘Submit’ or ‘Click Here’, write your CTA so that they know what they’ll be receiving. For example, if it’s a pop-up with a game where visitors can win a gift card to your grocery store, then the CTA button could be ‘Spin to Win.'
  • OvalCreated with Sketch. It’s human
    Write the text as if it’s a friend speaking to the visitor. 
Avoid formal language or too-direct copy. Keep that 
opt-in mentality in mind.

Schedule a 30-minute call with our Customer Success 
team to get ideas and advice on how to make 
use of pop-ups for your business and website:

Popup CTA
In the LeadFamly platform under Tutorials, you can find videos and a step-by-step guide on how to set up a pop-up along with pop-up best practices and troubleshooting.

Find all pop-up tutorials by searching in platform, or find direct links below:

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