Pop-up header image

Pop-ups are quite versatile - use them to nudge website visitors or app users, or to create awareness about a new product or service.

Create even more engagement: The interactive Pop-Up

Easily integrate games to activate your site visitors

Pop-up example one
Pop-up example two
bauhaus pop-up example 1

Display important messages with Pop-Ups

Bauhaus popup example 2

Rules to trigger Pop-Ups can include:



All our pop-up templates include a teaser, which allows the user to click to open the pop-up. You can hide or delete the teaser so that the main pop-up appears automatically.

Close button

The close button is an important feature that allows your users to dismiss the pop-up if they don’t want to see it. 

Consider also adding a close button to your teaser if you want a user to be able to dismiss the pop-up without opening it. You can also set the pop-up not to show again to a user who has previously closed it.

Close button icon

Get more tips on design, triggers, and use cases in our guide:


Be low profile

If a pop-up appears on the screen too early or comes across as too assertive, it’s more likely that it will turn visitors off. Focus on simple wording, and being helpful by explaining the benefits of following the requested action
(sign up for the newsletter, click on the link, etc.) in a concise way.

Pay attention to timing

Perhaps unsurprisingly, when a pop-up appears makes a difference as to whether the viewer converts or not. Of the top 10% performing pop-ups, only 8% of the top 10% of pop-ups appear within 0-4 seconds of a visitor landing on a specific page. Therefore, it’s important to catch the visitor’s attention with interesting content and offer value first, then create another layer of engagement with the pop-up.

Have an opt-in mentality​

Give website visitors the choice to sign up for your product offering,
update, or discount code.

Create a pop-up that gives viewers a choice. Rather than schedule it to appear immediately, show the viewer why it’s worth receiving the updates. Rather than appear too pushy, let viewers make the choice by ensuring the pop-up is easy to exit and positive (for example, allow viewers to press a ‘No, thanks’ button).

Choose your words wisely

Just as less is more when it comes to pop-ups, the copy should be written carefully. It’s important to be direct but not pushy, be genuine but not fake, and differentiate your brand and not sound like everyone else.

Hubspot suggests making sure that your copy can pass three tests:

Schedule a 30-minute call with our Customer Success 
team to get ideas and advice on how to make 
use of pop-ups for your business and website:

Popup CTA

In the LeadFamly platform under Tutorials, you can find videos and a step-by-step guide on how to set up a pop-up along with pop-up best practices and troubleshooting.

See how to do this in the LeadFamly Academy

Sign up for LeadFamly FREE

  • Build unlimited game campaigns.
  • Engage your audience.
  • Capture new leads.
  • No credit card required.