Pop-ups are quite versatile - use them to nudge website visitors or app users, or to create awareness about a new product or service.
- Raise awareness
- Share facts/bust myths
- Upsell products
- Give out vouchers to drive in-store traffic
- Increase basket size
- Collect email permissions
- Engage visitors with an instant win game
- Stimulate repeat purchases
- Increase time spent on site
- Lower cart abandonment rates
Create even more engagement: The interactive Pop-Up
Easily integrate games to activate your site visitors
Display important messages with Pop-Ups
Rules to trigger Pop-Ups can include:
- Specific page(s)
- On exit attempt
- Time in session
- Empty checkout
- Time of day/day of week
- Time on page
- Certain product pages
- Visitor types (logged in or unknown)
Design
Best
Practices
Teaser
Close button
The close button is an important feature that allows your users to dismiss the pop-up if they don’t want to see it. Consider also adding a close button to your teaser if you want a user to be able to dismiss the pop-up without opening it. You can also set the pop-up not to show again to a user who has previously closed it.
Get more tips on design, triggers, and use cases in our guide:
Usage
Best
Practices
Be low profile
If a pop-up appears on the screen too early or comes across as too assertive, it’s more likely that it will turn visitors off. Focus on simple wording, and being helpful by explaining the benefits of following the requested action
(sign up for the newsletter, click on the link, etc.) in a concise way.
Pay attention to timing
Have an opt-in mentality
Give website visitors the choice to sign up for your product offering,
update, or discount code.
Create a pop-up that gives viewers a choice. Rather than schedule it to appear immediately, show the viewer why it’s worth receiving the updates. Rather than appear too pushy, let viewers make the choice by ensuring the pop-up is easy to exit and positive (for example, allow viewers to press a ‘No, thanks’ button).
Choose your words wisely
Hubspot suggests making sure that your copy can pass three tests:
- It’s specific
Let visitors know exactly what they are signing up for, including what content you’ll be sending in return, what the discount code is good for, or how often they will receive newsletters from you. - It’s actionable
Like Hubspot says, “Craft a compelling call-to-action (CTA) that will inspire visitors to take action.” Rather than using ‘Submit’ or ‘Click Here’, write your CTA so that they know what they’ll be receiving. For example, if it’s a pop-up with a game where visitors can win a gift card to your grocery store, then the CTA button could be ‘Spin to Win.' - It’s human
Write the text as if it’s a friend speaking to the visitor. Avoid formal language or too-direct copy. Keep that opt-in mentality in mind.
Schedule a 30-minute call with our Customer Success team to get ideas and advice on how to make use of pop-ups for your business and website:
Find all pop-up tutorials by searching in platform, or find direct links below:
