Game concepts
Choose from more than 25 different online game concepts.
Each game concept has been carefully developed to give you the best conditions for boosting your permission database, letting your target group engage with your
brand, and collecting valuable user data.
Get an overview of our different game concepts and see how you can promote
meaningful engagement with your target audience in order to create value for both you and your customers.
Advent Calendar
Give participants a chance to win by opening a new “door” each day during a certain time period. The online Advent Calendar can be easily combined with the scratchcard or other quiz modules.
Personality Test
Appeal to your customers’ desire to learn about themselves and gain valuable insight into their preferences with a branded personality test.
Scratchcard
Participants scratch fields hoping to reveal one or more winning images. This is often used in combination with the Advent Calendar.
Wheel of Fortune
Participants spin the wheel with the hope that the needle will land on a winning section. This is great for prize vouchers and discount coupons.
Ready-to-use games
Set your campaign objectives and pick the right game concept to meet your goals. Whether you want to boost your database or engage deeper with your audience,
we offer different game concepts that can help you succeed. Keep reading for
a full overview of our different game concepts.
Content Engagers
Our clients choose these game concepts when the goal is to engage deeply with their target group, not just grow their database. These games are typically content-based and are a good choice for when you want your target group to interact meaningfully with your brand and business.
Quiz
Build an interactive quiz with as many questions as you like. This game has a completely customizable appearance and degree of difficulty.
Personality Test
Appeal to your customers’ desire to learn about themselves and gain valuable insight into their preferences with a branded personality test.
Weekly Calendar
Give participants a chance to win by opening a new “door” each day during a certain time period. This can be combined with the Scratchcard or Quiz.
Guess The Picture
Slowly reveal an image to your participants and challenge them to identify the content within an adjustable time frame.
Hide And Seek
Entice your target group to explore your website. Hide virtual artifacts, give your participants a hint, and let them go hunting.
Priority Puzzle
Challenge your participants to arrange images in the correct order, 1-2-3-4. A creative way to test their knowledge about your products.
Guess The Word
Test your customers’ brand knowledge: participants have to fill in the blanks with the correct word or sentence.
Prediction
Participants have to predict the outcome of an event. When the results are in, the winners will be notified.
Advent Calendar
Give participants a chance to win by opening a new “door” each day during a certain time period. This can be easily combined with the Scratchcard or Quiz.
Level Quiz
Build an interactive level quiz with as many questions as you like. The appearance and degree of difficulty are completely customizable.
Place The Item
Gamify your marketing by building your own online Place The Item game with LeadFamly.
Find out more with a survey— about your audience, their preferences, or feedback from
an event.
Decide what items (or ducks) move across the screen. Then let players shoot, pop, or catch the items to collect points, win prizes, or humble brag on social channels.
Build an interactive quiz with as many questions as you like. Use video in place of traditional
quiz questions.
High Converters
If the objective is to grow your database, these game concepts will be the right fit for your campaign. Our clients typically achieve participation rates between 60-80% with their campaigns.
Slot Machine
A slot machine is an irresistible game of luck. Your participants will happily register for the chance to get three-in-a-row.
Wheel Of Fortune
Participants spin the wheel in the hope that the needle will land on a winning section. Great for prize vouchers and discount coupons.
Poll
Pique your customers’ interest with a poll about anything from ice cream flavors to football players. The Poll is a great tool for gaining market insights.
Lucky Number
Keep in touch with your customers by assigning them a unique number, which they can enter to see if they are an instant winner.
Scratchcard
Participants scratch fields hoping to reveal one or more winning images. Scratchcards are often used in combination with an Advent Calendar.
Spin The Bottle
Offer a variety of prizes and excite players by showing them what they could win if the tip of the bottle points in the right direction.
Brand Extenders
These game types typically have a participation rate between 45-60% with an average of two minutes spent per participant.
Puzzle
Upload an image, divide it into a variable number of pieces, and challenge participants to put them back together in the correct order.
Spot The Difference
Emphasize the details by presenting participants with two nearly identical images and encourage them to identify the differences.
Memory Game
Participants have to flip and match tiles with images of your choice. Limit the time or number of moves to increase the level of difficulty.
Sliding Puzzle
Challenge your participants to arrange the puzzle in the correct order, moving only one piece at a time.
Shell Game
Hide the ball under one of three cups and challenge your participants to stay focused as it zips around the screen in this fast-paced game.
Swipe It
Let your game participants swipe a set of images to the right or left based on criteria you set to win your prize. Put players into the hot seat by turning this into a timed challenge!
Drop Game
Decide what value-varied items should come down raining from the sky. Then let players collect these to collect points, win prizes, or brag on social channels.
