Sydbank Favorit quiz

Sydbank quizzed their B2B customers, and put the focus on their own expert knowledge.

Sydbank used a challenging quiz to test current and potential business customers’ knowledge about the bank’s areas of expertise. The campaign encouraged participants to book a consultation with the bank’s specialists for further guidance and information about the complex field.

Show, don't tell

Sydbank is Denmark’s 4th largest bank, and the 3rd largest in B2B activity. Their specialists provide expert advice in financial risk assessment, liquidity management, export financing, and administration of company-owned vehicles.

Sydbank wanted to make sure their business customers were familiar with the kinds of specialised advice they could offer, so as a part of a larger campaign they used the LeadFamly platform to build a quiz that participants could take to test their own knowledge of those four areas.

Details of the test

The test was built with the LeadFamly platform’s quiz module. Participants could test their knowledge within four areas: financial risk assessment, liquidity management, export financing, and administration of company-owned vehicles.

In each of the four categories, there were five questions with four possible answers. Participants could choose to take the test in just one category, or they could do two, three, or all four at once.

After each question, participants got feedback on whether they answered correctly or incorrectly, and at the end of the test they were presented with their overall score. With this, they were given the opportunity to view a video clip that explained more about the benefits of each knowledge area. They could also choose to contact, or be contacted by, one of the business advisors who is a specialist in the chosen field – something that 44% of the participants chose to do.

Results

A campaign like Sydbank’s business test is a good example of a test that maintains its relevance over time. The campaign was for several months integrated into the website’s subdomains intended for the bank’s business customers.

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