T. Hansen Scratch Game
Maximizing omnichannel marketing with the help of gamification.
One of Denmark’s most famous brands is automotive-parts retailer T. Hansen. They are a leader in the field with more than 80 locations across the country.
In connection with T. Hansen’s 25th anniversary, we launched a scratch card campaign, with winners able to redeem vouchers at their local T. Hansen store.
The campaign was executed by our partner Nørgaard Mikkelsen, and collected an impressive 98,000 registrations.
Campaign results
The campaign ran over a four-week period
92% of all users who visited the campaign completed the game. The promotion was marketed on T. Hansen’s own website and via Facebook.
All vouchers were redeemed at a T. Hansen store, cementing the link between online activity and brick-and-mortar locations.