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T. Hansen Scratch Game

Maximizing omnichannel marketing with the help of gamification.

One of Denmark’s most famous brands is automotive-parts retailer T. Hansen. They are a leader in the field with more than 80 locations across the country.

In connection with T. Hansen’s 25th anniversary, we launched a scratch card campaign, with winners able to redeem vouchers at their local T. Hansen store.

 

Campaign results

The campaign ran over a four-week period

  • 92% of all users who visited the campaign completed the game. The promotion was marketed on T. Hansen’s own website and via Facebook.

  • All vouchers were redeemed at a T. Hansen store, cementing the link between online activity and brick-and-mortar locations.

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