Travel & Hospitality
Create campaigns that market travel destinations or promote holiday offers with the help of gamification.
a memorable experience
Stand apart from the competition by creating a fun and interactive strategy that uses marketing gamification.
The LeadFamly platform allows Viking Line to engage our audience in an interactive and fun way. Our audience interacts with our brand for a longer period of time (on average, over 1 minute) than traditional marketing.
The games are easy to build up and manage and we have also noticed that our customers enjoy when they can interact with us someway and they are eager to play the games.
We have had positive experiences and can highly recommend the platform for other companies.
Viking Line Abp (FI)
Meet customers where the spend time online and on the right device. Up to 44% of travelers research and book their travel on a smartphone¹. The LeadFamly platform allows users to create responsive game experiences without the need for development or agency assistance.
A daily Advent Calendar was targeted towards their private customers and a weekly advent calendar towards their business clients. Both of the campaigns were tailored to appeal to the different needs and interests of the two
Both the daily and weekly Advent Calendars had a conversion rate of 60% and customers participated an average of 10 times.
The daily Advent Calendar directed more than 200,000 private customers to specific subpages of the website where they could read more about Comwell.
Capture new data layers
Game campaigns can provide new layers of data Facebook can’t provide, allowing you to segment by interest, catering more targeted messages and offers to fans and followers.
Launch new offers
Capture attention by incorporating gamification into your marketing campaign to introduce travel offers or packages you want your audience to know about.