Advent calendar for Wupti is Denmark's largest online trade-site for the sale of consumer electronics and appliances. The online store constantly works to provide their clients with the best service and security when shopping on the web shop.

Therefore it was ideal for to create a campaign that aimed to engage users and direct them to the web shop. By using the simple and effective online tool from Boozt:it, could quickly and easily design their own unique advent calendar. With three simple steps, had designed a calendar game with entertaining competitions for their clients.

For it was a great success to engage their customers using an entertaining calendar game. The campaign led to great results and got 52,000 registrations. Furthermore, it gave  a great opportunity for easy directing users into the web shop and, thereby maximize their lead generation. 

Results from the campaign
Conversion rate
Newsletter conversions

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Mads Falborg Ejsing

Client manager